Helps organizations to gather relevant market information to design their market entry and growth programs
Evolving market dynamics coupled with shortened technology life-cycle has led to an increased need for the organizations to obtain faster and more real-time market information to align their business operations with the changing market conditions. Delta uses its proprietary methodology based on a combination of primary research and statistical tools to offer its industry mapping services that allows organizations to take cognizance of the existing market conditions in multiple geographies and industry segments to develop and align their market-entry or growth programs
The market sizing and forecasting services are offered as part of our customized-research services portfolio and also available on a subscription basis that allow organizations access to key market trends that are shaping up on a quarterly basis
Our IndusTracTM portfolio includes providing consulting services across the following
Market Sizing and Forecasting
Industry Fragmentation (Competitor and Customer Level)
Value Chain Analysis
Supply Chain Analysis
Price Forecasting
Cost and Operations Benchmarking
Market Opportunities Analysis
Partner Identification and Partnership Opportunities
Helps organizations to identify customers and gain knowledge on their existing operations and potential convertibility
Since customer is one of the key pillars for the organization, it becomes imperative for the organization to collect information on its customers periodically to ensure that the organization continue to serve its customers effectively and efficiently
Our customer mapping services are aligned to meet organization’s broader goals and objectives related to the following
Expanding customer base through acquiring new customers
Retaining existing customers through improved customer satisfaction
Increasing penetration within the existing customers to ensure that organization remains the largest supplier to the customer in a “multi-supplier” framework
Addressing customers’ existing and future needs related to the product development and performance requirements
Delta has its core strength in providing customer mapping services through its proprietary platform CusTracTM. The customer mapping services are customized and segregated into four broader categories to address more specific requirements of the organizations
One-Time Customer Mapping
Customer Tracking (quarterly basis)
Customer Satisfaction Survey
Consumer Survey (B2B and B2C)
Helps in tracking competitor’s activities and capabilities to mitigate potential competitive threats
Delta offers its specialized competition mapping and tracking services that are customized to address specific requirements of the organizations related to the depth of information required. Competition mapping services cover the broad spectrum of information requirements including, but not limited to:
Background Overview
Sourcing and Manufacturing Operations
Sales and Market Share Analysis
Supply Chain and Distribution Operations
Sales and Marketing Operations
R&D and Product Development Initiatives
Customer Base Analysis
Focus Areas and Growth Expectations
Delta has its years of experience and strategic advantage in providing competition mapping and tracking services through its proprietary platform CompTracTM. The competitor mapping services are customized and segregated into three broader categories to address more specific requirements of the organizations
One-Time Competitor Mapping
Competitor Tracking (quarterly basis)
Competitor Benchmarking